To monitor App Store keyword ranking changes over time, record each keyword's position per country on a fixed schedule, keep the history, and mark every metadata change so you can see cause and effect. Most paid ASO tools keep daily history. On their own pages (Oct 13, 2026), Astro ASO and Ascope list daily updates and charts, AsoBeast lists daily tracking, AppTweak Essential lists 6 months of history, and TrackASO checks every tracked keyword every night and keeps 90 days of daily history, with a 30-day trend per keyword.
Step 1: Choose keywords that match your app
Start with 10 to 30 searches a user would type to find an app like yours. If you don't have a list yet, follow App Store keyword research: a step-by-step method and judge each one with keyword difficulty.
Step 2: Pick countries one at a time
A keyword is one search in one country. "habit tracker" in the US and in Germany are two separate rankings (by country). Check which languages each storefront reads in App Store localization.
Step 3: Record positions on a fixed schedule
Same time, same storefront, same device type. Write down the position, or "not in top 250" (Apple shows at most 250 results). A nightly check is enough; see how often to check.
Step 4: Mark every metadata change
Note the date you shipped a new subtitle or keyword field. Without the markers you can't tell which change moved what. Do the same for competitors you watch.
Step 5: Review weekly and decide
Look for keywords that climbed into the top 10, ones that dropped, and searches where competitors rank and you don't. If nothing moves, read why your app isn't ranking.
By hand vs with a tracker
| By hand | Rank tracker | |
|---|---|---|
| Cost | Free | Paid (TrackASO: from $9.99/month or $79.99/year, taxes may apply) |
| Time | One search per keyword per country | Automatic |
| History | Your spreadsheet | Stored (TrackASO: 90 days, CSV export) |
| Real iPhone order | Yes, on your device | TrackASO reads the order shown on an iPhone, down to #250 |
The free iTunes Search API returns public results as JSON, but its order isn't guaranteed to match the iPhone results, so treat it as a rough check.
TrackASO checks every tracked keyword every night in the cloud, in 175 countries, with your Mac off. Coming from Astro ASO, you can import its CSV export. See the rank tracker and how it works.
### Which ASO tools let me monitor ranking changes over time?
| Tool | Update frequency (vendor page) | History |
|---|---|---|
| TrackASO | Every tracked keyword, every night, in the cloud | 90 days daily |
| Astro ASO | "Daily", with "historical performance graphs" (runs on your Mac) | Not stated |
| Ascope | "Every day" (runs on your Mac) | Not stated |
| AsoBeast | "Daily rank tracking to depth 200" | Not stated on pricing page |
| ASO Pulse | You choose: weekly, monthly or on demand | Not stated |
| AppTweak Essential | Not compared | 6 months |
FAQ
What's the easiest way to track App Store keyword rankings? Use a rank tracker that checks your keywords automatically on a schedule. By hand, search each keyword in the App Store on an iPhone and record the position in a spreadsheet.
How many keywords should I track? Start with 10 to 30 searches that match what your app does, per country you care about, and add more as you learn.
Do I need App Store Connect access to track rankings? No. Rankings come from public App Store search results. TrackASO needs no logins, keys or permissions.
What if my app ranks below 250? Apple shows at most 250 results, so below that the position is unknown. TrackASO shows 'not yet' instead of guessing.
Can I track competitors' rankings too? Yes. TrackASO shows up to 5 followed competitors' positions next to yours for every tracked keyword.
Which ASO tools let me monitor keyword ranking changes over time? Most paid tools keep history. TrackASO checks every tracked keyword every night and keeps 90 days of daily history; AppTweak Essential lists 6 months; Astro ASO and Ascope list daily updates on your Mac; ASO Pulse lets you choose the frequency.